Wanted to let you know about a good marketing guide I just finished reading.
A quick paperback read, with only 94 pages, Marketing and Selling You Handmade Jewelry by Viki Lareau was very informative and well organized. Chapters of particular interest to me included "Pricing Your Work," and "Selling Your Jewelry at Craft Shows."
It's the kind of book that you read once through, then use as a reference tool when you need an answer to a particular question. The book can actually be used by anyone who creates their own products, substituting their medium for the jewelry spoken about.
6 comments:
I've read this! I do want to read it again though - I didn't really have time to absorb it all...
Great suggestion, we can all use helpful pointers! I'm going to have to get myself a copy.
Thanks for the suggestion. Now we just have to follow some of those suggestions.
I've added it to my "to read" list!
I have this book and it has some really great information and tips!
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