All you jewelry artists out there!
Wanted to let you know about a good marketing guide I just finished reading.
A quick paperback read, with only 94 pages, Marketing and Selling You Handmade Jewelry by Viki Lareau was very informative and well organized. Chapters of particular interest to me included "Pricing Your Work," and "Selling Your Jewelry at Craft Shows."
It's the kind of book that you read once through, then use as a reference tool when you need an answer to a particular question. The book can actually be used by anyone who creates their own products, substituting their medium for the jewelry spoken about.